Sabel Italia is the leader in the brochure display market in Milan with its ‘Welcome to Milano’ brand. ‘Welcome to Milano’ is a means to distribute pocket-sized and easy to use publications, maps and brochures in all languages. It is an active channel targeted at offering the visitor a rich source of information on the opportunities for enjoyment in Milan and Italy.
Sabel Italia covers the entire city of Milan with a network of displays located where visitors are most likely to be in search of information: through over 5,500 brochure pockets set within selected 5, 4, 3 star hotels located in the main avenues, in the baggage claim areas of the two city airports Milan Malpensa and Linate and in other strategic points in the city which are part of the “Culture & Entertainment” network, such as Gallerie d’Italia near Teatro alla Scala and the San Siro Stadium.
