Facilitating the growth of ambient media service providers globally by promoting collaboration and mutual benefit. We are removing barriers to scaling beyond your current limitations, be they visibility, geographic, personnel or otherwise
Our unifying voice?
How we can all be stronger by working together
We all speak with a unique voice – whether we work in urban advertising, leaflet distribution, bill posting, printing, stickers, flyering or cultural distribution.
As creatives, street marketers and artists, we understand our local area like nobody else and know how to bring it to life with our innovative and unique offerings.
But could our greatest strength also be our biggest weakness?
Our individuality means we swim alone in the vast OOH advertising ocean, small fish in a huge pond that encompasses everything from neon signs to billboards and art installations.
And like any crowded space, the giants are the loudest in the room, using their might to drown out competition and controlling by algorithm.
This means the value of the message they send out isn’t always high and the great things we have to say aren’t always heard.
Connecting with each other
The big companies have an advantage as they’re established and people are aware of them – giving them a massive global reach.
In contrast, we are often limited by our geography and our real estate.
If we are doing great things locally, there is no reason we can’t do that on an even bigger scale by collaborating.
Through setting up partnerships, we can provide services for other companies in our area, reach new markets ourselves in other cities, and if a client wants us to take them global, we can offer that opportunity.
Maybe you didn’t know there was a company doing what you do in Glasgow, in Bern or North Dakota – but the association allows us to find each other, scale up and improve our offering.
Once we know each other exists, we can talk and map out exciting new journeys.
It can give our local companies a global perspective.
Facing challenges together
Real world advertising is hard as we are up against much more effective channels, sometimes making it difficult to build an ambient media project.
But what we do is really important as an alternative to traditional methods.
We target consumers not individuals so are privacy aware, are hyper local, unique and offer something far more nuanced than the big brands.
In this delicate, place-based advertising world, our association can provide a marketing channel through a directory that creates transparency, customer trust and quality control.
It will also allow us to discuss the challenges facing the industry and to tackle them together.
Often it is defined through a negative correlation: “I’m going to shove something of low value down your throat.”
But advertising is information and by working together, we can build our brands and create a powerful, valuable voice that resonates throughout the world of ambient media.
Each Associate Member must pay a yearly membership fee. The membership fee is 200 CHF.
Directory only members are exempt from paying a membership fee.
Each Full Member must pay a yearly membership fee. The membership fee will be limited to, VAT excluded,
a. 1000 CHF per Full Member with annual revenue under 2 million CHF and fewer than 10 full-time equivalent employees.
b. 2500 CHF per Full Member with annual revenue under 10 million CHF and fewer than 50 full-time equivalent employees.
c. 3500 CHF per Full Member with annual revenue of over 10 million CHF or more than 50 full-time equivalent employees.
GAMA association members are service providers who are driven to ensure the quality of their service and to provide the highest quality audience engagement. The association aims to provide accessibility, collaboration, lobbying support, performance incentives, customer awareness, and more to its members.
GAMA members can be natural or legal persons engaged in the fields of OOH Advertising, Ambient Media Media Owners, Ambient Media Service Providers or similar sectors directly servicing the industry.
No. GAMA is a global association.
1. Each Full Member must pay a yearly membership fee. The membership fee will be limited to, VAT excluded,
a. 1000 CHF per Full Member with annual revenue under 2 million CHF and fewer than 10 full-time equivalent employees.
b. 2500 CHF per Full Member with annual revenue under 10 million CHF and fewer than 50 full-time equivalent employees.
c. 3500 CHF per Full Member with annual revenue of over 10 million CHF or more than 50 full-time equivalent employees.
2. Each Associate Member must pay a yearly membership fee. The membership fee will be limited to 200 CHF.
3. Directory only members are exempt from paying a membership fee.
4. Honorary Members are exempt from paying a membership fee.
5. The Membership year runs from January 1st to December 31st. New Members shall pay the annual fee on a monthly pro-rata basis until the end of the current year, starting on the month when their membership has been approved as provided for in Article 5 para. (1). If a Membership is approved between July and December, new Members shall pay the annual fee on a monthly pro-rata basis until the end of the following year.
6. Membership fees will be due on demand for payment and shall be paid within 30 days.
Click on “Register” on the Account page. Type in your username, email address and choose a password. Then click on ‘Sign Up’. Follow the verification of the email address/phone number to complete the registration process. Click on ‘My Account’ from the top navigation bar. Then Login with registered email id and password.
Go to https://ambientmedia.org/login-registration/ and click on “Lost your password?”. Now you will be asked to give either your username or email address that is linked with the account. You will receive a link to create a new password via email.
Go to the “My account” from the top navigation bar, choose “My Companies”. Select the one you want to change and click on the “Edit” button
Go to the “My account” from the top navigation bar, choose “My Companies”. Select the one you want to change and click on the “Remove” button
How GAMA treats your personal information is stated in Privacy Policy.
Please click here to read our Terms Of Use
You can send your questions via live chat or just drop us a line via our Contact Us page.
